Science, juice, and health

The heart of Fruit Juice Matters is to supply balanced, credible information about 100% fruit juice that is backed by science. Too often, findings are misinterpreted or ignored, which can lead to conflicting information for consumers and health care professionals.

Click on each topic to explore what scientific research has to say about 100% fruit juice.

What science tells us
Meet Our Scientific Expert Panel
Juice for all ages and stages
Juice and kids

Backed by science, guided by experts

While we’ve developed Fruit Juice Matters on a solid foundation of scientific research, we’ve gone one step further to ensure the accuracy of the information by establishing our Scientific Expert Panel (SEP). This is a group of independent professors who are world-renowned experts in food, nutrition, and health-related topics.

Serving as advisors for Fruit Juice Matters’ activities, the SEP members review new scientific research related to 100% fruit juice, represent the campaign at scientific events, review the evidence base, and identify any gaps in current science knowledge.

Meet our international experts

Nutritional facts

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What science tells us


A 2010 analysis of NHANES (1999-2004), published in the Journal of the American College of Nutrition, examined the association between 100% fruit juice consumption and the odds of obesity and metabolic syndrome amongst adults. It found that: “compared with non-consumers, those who consumed 100% fruit juice were leaner, were more insulin sensitive, and had lower odds of obesity and metabolic syndrome”

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Diabetes and fruit juice

Several observational studies have even shown a specific link between high fruit and vegetable intake and a reduced risk of Type 2 Diabetes.

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Dental Health

It’s not only what people eat but when they eat that can affect their dental health. It is important to eat a balanced diet and limit between-meal snacks. Foods that are eaten as part of a meal cause less harm to teeth than snacking throughout the day, because more saliva is released during a meal, helping to lessen the effects of acids in your mouth.

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