On Wednesday 6th September 2017 the Embassy of Brazil in London hosted an industry briefing event in association with the British Fruit Juice Association and Food Matters Live.  

As the largest exporter of orange juice in the world, sustainable production and international connections are important for everyone involved in the orange juice industry in Brazil. The UK, as the third largest consumption market for orange juice in the EU, is vital.  However, over the past few years a change in consumer habits and media attention has altered the way orange juice is viewed.

This event explored the opportunities and challenges faced by an industry united by a common goal: to position 100% fruit juice as beneficial to a healthier lifestyle and recalibrate the debate around fruit juice.

A panel discussion was led by the most influential and knowledgeable players in the industry. Each contributed their part of the story to convey a complete picture of the orange juice industry; from production, to manufacturing, to consumption.