IPSOS did research in the Euopean Union on the view of healthcare professionals on 100% fruit juice. These are the results:
The presence of the natural sugars in 100% fruit juices (100%FJ)has raised questions about whether they are simply ‘sugary drinks’in health terms.
The renewed focus on sugar has tarnished the reputation of several foodstuffs that were once held to be healthy, such as 100% fruit juice, yogurt and breakfast cereals.
New scientific findings