Eat more fruit and veg
Healthy eating behaviours
In Europe, most people don’t eat anywhere near enough fruit and vegetables.1,2 Drinking a glass of fruit juice every day can help people increase their daily fruit and vegetable intake. A small glass of 100% fruit juice is a convenient way to get a portion of fruit and contribute to the minimum of 400g of fruit & veg’ we should eat each day. 100% fruit juice supports a healthy diet as it contains vitamins and minerals that are essential to good health.
For example: Orange juice is a rich source of vitamin C and contains other nutrients including folate, potassium and phytonutrients.3.4
An analysis of NHANES (US government data) published in the Nutrition Journal 2012 shows that amongst 2-5 year-old children, 100% fruit juice is “an important source of potassium and magnesium in the diets of these children and has been positively linked to achieving recommended intakes of vitamin C and folate.”5 Other research also shows that drinking fruit juice helps children become used to the taste – and acceptance – of whole fruit and vegetables.6
Vitamins and minerals
The vitamins and minerals in 100% fruit juice come from the fruit from which it is squeezed, which makes it similarly nutrient rich; for example, 100ml of 100% orange juice contains around 220mg of micronutrients.
Different 100% fruit juices contain a variety of vitamins and minerals that are essential to the diet. For more information, see our page on vitamins and minerals.
- Gibson, S. Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of the Nutrition Society 2012, 71, pp. E23.
- European Fresh Produce Association (Freshfel Europe) Consumption Monitor 2014
- UK Department of health. Nutrient analysis of fruit and vegetables. Available at: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/167942/Nutrient_analysis_of_fruit_and_vegetables_-_Summary_Report.pdf
- EU Commission Regulation 432/2012 of 16/05/2012
- Fulgoni V and Quann E. National trends in beverage consumption in children from birth to 5 years: analysis of NHANES across three decades. Nutrition Journal 2012, 11:92. Available at: http://www.nutritionj.com/content/11/1/92.
- CREDOC. Comportements et consommation alimentaire en France 2010. Enquête CCAF 2010. 2010.