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Eat more fruit and veg

Healthy eating behaviours

In Europe, most people don’t eat anywhere near enough fruit and vegetables.1,2 Drinking a glass of fruit juice every day can help people increase their daily fruit and vegetable intake. A small glass of 100% fruit juice is a convenient way to get a portion of fruit and contribute to the minimum of 400g of fruit & veg’ we should eat each day.3 100% fruit juice supports a healthy diet as it contains vitamins and minerals that are essential to good health.

For example: Orange juice is a rich source of vitamin C and contains other nutrients including folate, potassium and phytonutrients.4, 5

An analysis of NHANES (US government data) published in the Nutrition Journal 2012 shows that amongst 2-5 year-old children, 100% fruit juice is “an important source of potassium and magnesium in the diets of these children and has been positively linked to achieving recommended intakes of vitamin C and folate.”6 Other research also shows that drinking fruit juice helps children become used to the taste – and acceptance – of whole fruit and vegetables.7

Vitamins and minerals

The vitamins and minerals in 100% fruit juice come from the fruit from which it is squeezed, which makes it nutrient rich, like whole fruit. For example, each gram of sugar in orange juice is balanced with 20mg of micro-nutrients including Vitamin C, potassium and folate.

Different 100% fruit juices contain a variety of vitamins and minerals that are essential to the diet. For more information, see our page on vitamins and minerals.




1. Gibson, S. Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of the Nutrition Society 2012, 71, pp. E23.

2. European Fresh Produce Association (Freshfel Europe) Consumption Monitor 2014

3. EUFIC (European Food Information Council) “On average, a portion of fruit is equivalent to an 80g serving. One portion of fruit is, for example…A glass of 100% fruit juice”
Available at:

4. UK Department of health. Nutrient analysis of fruit and vegetables.
Available at:

5. EU Commission Regulation 432/2012 of 16/05/2012 

6. Fulgoni V and Quann E. National trends in beverage consumption in children from birth to 5 years: analysis of NHANES across three decades. Nutrition Journal 2012, 11:92.
Available at:

7. CREDOC. Comportements et consommation alimentaire en France 2010. Enquête CCAF 2010. 2010.

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