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100% fruit juice or whole fruit?

It’s not a case of choosing one or the other: fruit juice is best consumed as part of a diet rich in fruits and vegetables (world health authorities recommend consuming at least 400g of fruit & vegetables every day and this can include a portion of 100% fruit juice).1

There is no direct evidence to show that drinking fruit juice is less beneficial to eating whole fruits or vegetables, however consuming one small glass of 100% fruit juice should complement rather than replace whole fruits and vegetables.2,3 Fruit juice offers a convenient, delicious way to fit a serving of fruit into your diet, contributing to your intake of vitamins and nutrients and supporting good health while you’re on the go.

  • People who drink 100% fruit juice eat more whole fruit and vegetables2
  • 100% fruit juice complements rather than replaces whole fruit and vegetable intake2,3
  • 100% fruit juice can help children become used to the taste of fruit and vegetables which may lead to long-term positive health choices3
  • One small glass of 100% fruit juice a day contributes to total fruit & vegetable consumption1

As you can see from these facts, drinking fruit juice daily helps increase your fruit and vegetable intake and can even help establish healthy eating habits, especially in children. See Why drink 100% fruit juice? and Eat more fruit and veg for more information.




1. EUFIC (European Food Information Council) “On average, a portion of fruit is equivalent to an 80g serving. One portion of fruit is, for example…A glass of 100% fruit juice”
Available at:

2. Gibson, S. Fruit juice consumption in the National Diet and Nutrition Survey (NDNS 2008-2010): associations with diet quality and indices of obesity and health. Proceedings of the Nutrition Society 2012, 71, pp. E23.

3. CREDOC. Comportements et consommation alimentaire en France 2010. Enquête CCAF 2010. 2010.


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