Fruit Juice Matters

Fruit Juice Matters is a non-branded and non-commercial initiative, informing healthcare professionals about surprising health benefits of 100% fruit juices by sharing the latest scientific insights.

New Science

Every month we take a look at the latest science on 100% fruit juice from academic journals and published reports. These are presented as bite-sized...

Nutrition & bio-availability

What does the evidence say about the nutritional composition of 100% fruit juice, or the bioavailability of its nutrients and bioactives? In this se...

Consumption & Behaviour

Where does 100% fruit juice fit into a balanced diet and what are the benefits for people seeking to improve their fruit and vegetable consumption. ...

Technology & Regulatory

Did you know that the composition of 100% fruit juice is governed by strict regulations and standards? For example, sugar or preservatives are never...

100% Fruit Juice - How it is made

The vitamins, minerals and flavonoids in 100% orange juice come straight from the squeezed fruit. 

Fruit Juice Facts

Science and health information on 100% fruit juice

Role of 100% fruit juice in the diet

Drinking 100% FJ is a convenient and delicious way to top up fruit & vegetable consumption, on the go or at mealtimes